setron markets the entire Nuvoton product range of Consumer Electronics ICs setron takes off with Consumer Electronics ICs from Nuvoton
setron, the innovative distributor of electronic components and Nuvoton Technology Corporation, based in Taiwan, have announced the conclusion of a comprehensive cooperation agreement. According to this, as of now setron markets the entire Nuvoton product range of Consumer Electronics ICs made up ARM7 und ARM9 Controllers, Mikrocontrollers, SoC, ISD ChipCorder, Telecom CODECs and Voice Controllers. Entering into this cooperation contract for the sales territory of Germany, Austria and Switzerland not only rounds off setron’s line card, but also clearly underlines its renowned authority and expertise in the field of service driven distribution.
"We see that our strategy has worked out and appreciate having won Nuvoton as a partner who ideally complements our product portfolio", explains Mr. Andreas Lausch, setron’s Purchase & Marcom Director. For years setron is one of the top ten european distributors, actively pursuing a “one-stop“ conception. Since a complete service package has to comprise a continuous chain of products and services, from design to series production, setron does not confine itself to providing mere components but also offers workshops and as well as direct and comprehensive design support. The high-quality Nuvoton Consumer Electronics ICs are just right for perfecting the “one stop-shop“ conception.
Nuvoton Technology Corp. was carved-out as a wholly-owned subsidiary of Winbond Electronics Corp. in July 2008. Nuvoton has extended Winbond’s product lines of Computer Logic IC business; core technology, partnerships; customers and sales etc. prior to the curve-out, as well as continues to enhance product innovation and to comprehend the needs of terminal application market, and provide superior service to our customers based on the existing foundation. Nuvoton holds a high market share of the motherboard I/O controller as they inherited Winbond’s years of experience in Logic ICs related field. From now on, Nuvoton products are available at setron.
Nuvoton is a concatenation of two words: "Nuvo" of which pronunciation is close to "New" in French (Nouveau). The English "ton" which sounds like "Tang" to represent the “Tang Dynasty”. The "Tang" Dynasty was a period in China’s history renowned for achievements in innovation, business development and cultural exchange with other countries.
Nuvoton symbolizes an indispensable partner to industry leaders through innovative products, strong customer relationships and pricing.
